{"title":"Postcards from","description":"\u003cp data-start=\"196\" data-end=\"715\"\u003e\u003cstrong data-start=\"196\" data-end=\"219\"\u003e1 — The Inspiration\u003c\/strong\u003e\u003cbr data-start=\"219\" data-end=\"222\"\u003eThis first launch is inspired by the boldness of summer. The season where everything feels heightened. Days stretch longer, plans form faster, and life unfolds in iconic scenes: rooftop drinks, weekend trains, late dinners, messy hotel rooms, sun-drenched sidewalks. A champagne clink here, a door swing there, heels meeting pavement—the small sounds that become memories. Energetic, a little chaotic, yet always chic, the collection captures the confidence and romance of a summer lived fully.\u003c\/p\u003e\n\u003cp data-start=\"717\" data-end=\"1196\"\u003e\u003cstrong data-start=\"717\" data-end=\"751\"\u003e2 — The Pieces \/ How They Work\u003c\/strong\u003e\u003cbr data-start=\"751\" data-end=\"754\"\u003eEach silhouette is designed to meet you wherever the day takes you. They adapt to the pace: a spritz before dinner, a suitcase snap in a new city, a late check-in followed by early plans. Built intentionally but never rigid, they style up, pare down, and transform for any scene.\u003c\/p\u003e\n\u003cp data-start=\"1198\" data-end=\"1686\"\u003e\u003cstrong data-start=\"1198\" data-end=\"1231\"\u003e3 — The POV \/ Self-Expression\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBecause style is your font — how you choose to show up, tell a story, and make a moment yours. The collection becomes part of your narrative, ready to collect cities, memories, and stories along the way.\u003c\/p\u003e\n\u003cp data-start=\"1688\" data-end=\"1723\"\u003e\u003cstrong data-start=\"1688\" data-end=\"1723\"\u003eStart with Pré. Find your font. xx\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"red-circle-dress","title":"Red Craie Dress","description":"\u003cdiv class=\"\" data-turn-id-container=\"d85216f3-77a9-4a38-bc1b-6855f5a02aff\" data-is-intersecting=\"true\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:c8a3d8f7-b83a-4dd8-bee6-156cbbe586a5-44\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c8a3d8f7-b83a-4dd8-bee6-156cbbe586a5-44\" data-turn-id-container=\"request-WEB:c8a3d8f7-b83a-4dd8-bee6-156cbbe586a5-44\" data-testid=\"conversation-turn-91\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0b88595d-b423-473d-8e3a-d4ad6b0531ea\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"132\"\u003eThe Craie Dress is centered around a chalk inspired hand drawn motif, designed to feel playful, intuitive, and slightly imperfect.\u003c\/p\u003e\n\u003cp data-start=\"134\" data-end=\"391\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSketched freely rather than precisely, the detailing brings softness and movement to the piece. Offered in Pré’s classic red and a navy version with subtle pops of color, the dress balances ease with intention, designed for everyday wear and every occasion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pré the Label","offers":[{"title":"S","offer_id":47843568517294,"sku":null,"price":272.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47843568550062,"sku":null,"price":272.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47843568582830,"sku":null,"price":272.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4459\/2814\/files\/119.png?v=1778452993"},{"product_id":"multi-color-circle-dress","title":"Multi Color Craie Dress","description":"\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:c8a3d8f7-b83a-4dd8-bee6-156cbbe586a5-44\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c8a3d8f7-b83a-4dd8-bee6-156cbbe586a5-44\" data-turn-id-container=\"request-WEB:c8a3d8f7-b83a-4dd8-bee6-156cbbe586a5-44\" data-testid=\"conversation-turn-91\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0b88595d-b423-473d-8e3a-d4ad6b0531ea\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"132\"\u003eThe Craie Dress is centered around a chalk inspired hand drawn motif, designed to feel playful, intuitive, and slightly imperfect.\u003c\/p\u003e\n\u003cp data-start=\"134\" data-end=\"391\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSketched freely rather than precisely, the detailing brings softness and movement to the piece. Offered in Pré’s classic red and a navy version with subtle pops of color, the dress balances ease with intention, designed for everyday wear and every occasion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pré the Label","offers":[{"title":"S","offer_id":47843551314094,"sku":null,"price":272.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47843551346862,"sku":null,"price":272.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47843551379630,"sku":null,"price":272.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4459\/2814\/files\/Carousels_3.png?v=1778452857"},{"product_id":"scribble-skirt","title":"Scribble Skirt","description":"\u003cp data-start=\"17\" data-end=\"280\"\u003eThe Scribble Skirt extends the idea introduced in the Signature Top, with detailing that moves throughout the piece rather than remaining fixed in one place. The motif creates subtle variation and movement, referencing the individuality of a personal signature.\u003c\/p\u003e\n\u003cp data-start=\"282\" data-end=\"428\"\u003eDesigned to pair naturally with the Signature Top but equally effortless on its own, the skirt balances structure with ease for summer dressing.\u003c\/p\u003e","brand":"Pré the Label","offers":[{"title":"S","offer_id":47843548299438,"sku":null,"price":241.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47843548332206,"sku":null,"price":241.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47843548364974,"sku":null,"price":241.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4459\/2814\/files\/0E162520-AEC9-46CF-B9F4-3D32C58979FD_2.jpg?v=1778703814"},{"product_id":"signature-top","title":"Signature Top","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Signature Top is inspired by handwriting and the idea of a personal signature. A signature is one of the clearest expressions of individual style and font, something that develops over time and becomes instantly recognizable.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe cursive motif abstractly references Pré, offering a quiet throughline rather than a statement. While the collection is about finding your own font, this piece includes a small imprint of ours.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pré the Label","offers":[{"title":"S","offer_id":47843547054254,"sku":null,"price":256.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47843547087022,"sku":null,"price":256.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47843547119790,"sku":null,"price":256.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4459\/2814\/files\/99.png?v=1778438131"},{"product_id":"moll-doll-top","title":"Moll Doll Top","description":"\u003cp\u003eThe Scarf Top began with my grandmother’s scarf. An object that stayed with me and slowly became part of a new accessory and touch to an outfit. \u003c\/p\u003e\n\u003cp\u003eI wanted to translate that feeling into a piece that could live in a wardrobe rather than remain an accessory. Light and fluid, the top is designed to move easily and feel natural on the body. Subtle Pré details appear throughout, including the É stamp and a controlled pop of red.\u003c\/p\u003e","brand":"Pré the Label","offers":[{"title":"S","offer_id":47843546628270,"sku":null,"price":250.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":47843546661038,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47843546693806,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4459\/2814\/files\/112.png?v=1778439237"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4459\/2814\/collections\/Carousels_5_4319b8fa-a518-482a-9298-51234eef84dd.png?v=1778455700","url":"https:\/\/prethelabel.shop\/collections\/drop-01.oembed","provider":"Pré the Label","version":"1.0","type":"link"}