The story behind Pré
I’ve always been drawn to fun pieces, but the ones I loved most often only worked on certain people or for very specific moments, which made them hard to wear in real life.
At the same time, I’ve always loved basics, though they are more complicated than they seem. The market is oversaturated, and the truth is they only really work when they are in the font of the person wearing them.
Finding your font is about styling pieces so they feel unmistakably you. It sounds simple, but it is more considered than that. It is in how something fits, how it is worn, the jewelry, the movement, every detail that makes up the full expression of your aesthetic.
I first noticed this while living with roommates in NYC. We shared clothes constantly, but the same piece looked completely different on each person. The clothes did not change, the person did.
Traveling made it even clearer. I wanted my font to carry wherever I went while still adapting to each place, the way you choose hotels or restaurants that align with your aesthetic. Your font can shift with context, but the throughline always stays the same: you.
I wanted to create pieces that feel fun but foundational, chic and versatile, with a touch of me, a bit of NYC and Paris, and enough space for you to build your own font.
The same pieces, styled your way.
Start with Pré.
Then find your font.